ABOUT ISM

The idea for ISM started when my best friend had her first baby, and I was part of choosing the name. That experience made me realize that our names are, in a way, the first gift we ever receive. While looking for a meaningful gift for her newborn, the idea for ISM came to me: creating personalized Arabic frames inspired by the meaning and story behind each name. What began as a very personal idea slowly grew into a brand, while keeping that same personal feeling at its core.